Questions to Ask before Hiring an SEO Professional
Hiring SEO can make or break your online business prospects. A reputed and professional SEO agency will help you to make tremendous profits each month. Hence, it is crucial to choose one very carefully.
Making a choice among varied companies claiming that they are the best isn’t easy. Apart from speaking to those who have already used the service, one should also speak to the professionals working for the company.
Here are a few important questions you should ask SEO professional before hiring to ensure you are choosing a reliable business:
1. Do you have previous client list and testimonials?
Professionals and businesses are evaluated by their work. So make sure you ask the SEO professional to share their client list. Make sure it also includes contact information. Speaking to these people will help you know about the skills, performance quality and results of the SEO agency you wish to hire.
2. How will you improve search engine rankings of my website?
For achieving significant results, you must have a well-planned SEO strategy in place. Targeting keywords randomly or building links may give insignificant intermittent results. For consistent traffic generation, you must know what the SEO company will do for you. They should be able to tell you about the places they will get links from, best keywords to target, and much more.
3. How many projects did you work on before this one? Were they successful?
The SEO professional you consider must have worked on a number of projects in the past. You must know about these projects, the results, and success stories. Clearly ask the number of successful SEO campaigns he was involved with. You may even ask the reasons a specific campaign was successful.
4. Will you keep me informed of changes you make to the website? How?
A reliable SEO company will send you reports on progress of website project on a regular basis. Once in a month is a common frequency. Some company may also give brief weekly updates. To be able to work smoothly, the SEO company would require complete access to your website (you may restrict a part if you really want to). For security reasons, you must hire an SEO company you can trust.
Establish an open and regular line of communication with the SEO company. Some of the SEO agencies may not ask for changes or improvements to be made on a website. This is not a good sign. Consider this as a warning sign. Strictly avoid hiring it.
Your SEO agency should be diligent about change you wish to make. Don’t settle for internal tracking. This may not be practical of the SEO agency or professional shuts down or becomes non-responsive all of a sudden. In case of an emergency, you should know what caused the issue. A reputed SEO company will always be prepared to provide you with a detailed log of changes in website they make.
5. Do you guarantee the topmost ranking of my website on Google, Bing and Yahoo, always?
Although it is obvious that you would want a ‘yes’ as an answer, but an agency that says yes should not be relied on. In fact, you should question thrice and avoid trusting the agency. Such guarantees are nothing but bogus. It is not possible to guarantee such promise.
To Sum Up
If you are hunting for the right SEO professional or agency for your business website, ask the above listed questions to the team. This will help you know if the company is right for your business.